Tourism marketing Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in a chosen d

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Tourism marketing Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in a chosen destination.

In this task, you should:

– Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the

date of delivering this task, and most importantly, how this crisis has been communicated to their targets.

– Explain which targets were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those

segments because of the pandemic.

– Analyze information on the thoughts, feelings and behaviors of the destination’s targets that might have affected how, when, and if they have changed

their relationship to the destination.

(This is a time-controlled assignment. The destination will be presented to students once the task is uploaded to the Moodle. To prevent plagiarism and copy, a

different destination might be suggested to each individual student).

Besides the formal requirements such as cover, table of contents and references, this task should present:

– At least the use of one tourist intelligence sources regarding the current information on the destination

– At least use one official, scientifically based source regarding the advancement of the pandemic in the chosen destination.

– Utilize at least two consumer analysis resources to identify customer behavior regarding the pandemic and the chosen destination.

– The students are allowed to include images and infographics to better present the key information, provided the wordcount of 3000 words is respected. MTRME104 TOURISM MARKETING Task brief & rubrics

Task

Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in a chosen destination.

In this task, you should:

– Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the
date of delivering this task, and most importantly, how this crisis has been communicated to their targets.

– Explain which targets were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those
segments because of the pandemic.

– Analyze information on the thoughts, feelings and behaviors of the destination’s targets that might have affected how, when, and if they have changed
their relationship to the destination.

(This is a time-controlled assignment. The destination will be presented to students once the task is uploaded to the Moodle. To prevent plagiarism and copy, a
different destination might be suggested to each individual student).

Besides the formal requirements such as cover, table of contents and references, this task should present:

– At least the use of one tourist intelligence sources regarding the current information on the destination
– At least use one official, scientifically based source regarding the advancement of the pandemic in the chosen destination.
– Utilize at least two consumer analysis resources to identify customer behavior regarding the pandemic and the chosen destination.
– The students are allowed to include images and infographics to better present the key information, provided the wordcount of 3000 words is respected.

Regarding the key topics, this final exam will cover all units of the subject, from 1 to 3.

The most important topic the students need to focus on are the fundamentals of up-to-date theories of tourism marketing, tourism experience, and the case
studies presented to that end in class. Besides, they should identify the key factors influencing consumer behavior in the travel industry, with the focus on
destination management. Also, they should take into consideration the advanced explanations on consumer behavior regarding the combination of personal,
psychological, social, and cultural aspects affecting the marketing environment.

Formalities:

• Wordcount: 3000 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week (10) – Via Moodle (Turnitin). Sunday 5/12/21 23:59 CEST

Weight: This task is 60% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: Understanding destination marketing management when applied to communicating a crisis to its targets.
• Outcome 2: Identifying changes in visitors (customer behavior) in visiting destinations and which factors are affecting their decision-making.
• Outcome 3: Using professional and updated tourism resources to report on customer behavior when affected by a disruptive event.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &

Understanding
(20%)

Student demonstrates
excellent understanding of
key concepts and uses
vocabulary in an entirely
appropriate manner.

Student demonstrates
good understanding of the
task and mentions some
relevant concepts and uses
some relevant vocabulary.

Student understands the
task and provides minimum
theory and/or some use of
vocabulary.

Student fails to include the
key concepts or uses
minimum amount of relevant
vocabulary.

Application (30%) Student applies fully
relevant knowledge from
the topics delivered in
class.

Student applies relevant
knowledge from the topics
delivered in class, though
some aspect could be
developed further.

Student applies some
knowledge from the topics
delivered in class, but some
lacks or mistakes might
appear.

Lacks or mistakes in applied
knowledge abound and
application is scarce.

Critical Thinking
(30%)

Student critically assesses
in excellent ways, drawing
outstanding conclusions
from relevant authors.

Student critically assesses
in correct ways, drawing
conclusions from relevant
authors and references.

Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant or are too scarce.

Student provides little or no
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.

Communication
(20%)

Student communicates
their ideas extremely
clearly and concisely,
respecting wordcount,
grammar and spellcheck.

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck.

Student communicates
their ideas with some
clarity and concision, but
there less or more words
than required. Some
misspelling errors may be
evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way, does not
reach the wordcount, and
spelling errors are evident.

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