SMART CAPSTONE Final Report Question: – 10 – 15 pages (Including Appendix) final report for the SMART Capstone Project on “Empowerment of Tradeshow Badge

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SMART CAPSTONE Final Report Question:

– 10 – 15 pages (Including Appendix) final report for the SMART Capstone Project on “Empowerment of Tradeshow Badge Scanner Software towards CRM”.

– Need both word report and the final presentation (PPT) based on the report.

– The company that we worked with is called Digitalic Innovation. Please also make a research about this company to write the introduction.

– Need to include the final recommendation based on what I work on for the company.

Note:

1. Please read the attachment “My Project Charter – Digitalic Innovations” to find the overview of the project, my assigned job duties, in-scope, and out-of-scope”.

2. Please read the weekly report from week 1 to week 7 to understand the whole project overview, and what I have done for the 7 weeks.

3. Please find the file called “Week 1 – 7 Presentation – Digitalic Innovation” as the PowerPoint that I presented to the client over the projects.

4. Please find the attachment “Survey Questions for 5 industries” and use it as the appendix.

5. Please find the attachment called “How to Write Report” and “Project Proposal Writing” as the guideline for finishing the report.

6. Link of Sample Report: (Please review as the reference)

http://writing.engr.psu.edu/workbooks/proposal.samples.html

7. Please find the zip file called “Tradeshow Application” to understand the project that I am working for, and the overview of the tradeshow badge scanner app”.

8. Please fine the attachment for the Key Driver Analysis and Key Factors that had done for the 5 industries.

9. 10 – 15 pages (Including Appendix)

10. Needs to include peer-reviewed articles and support reference.

11. Need both word report and the final presentation (PPT) based on the report. Sheet1 (2)

PROJECT CHARTER

PROJECT NAME DATE AREA OF FOCUS

Empowerment of tradeshow badge scanner software toward the CRM 10/25/21 Market Empowerment digital application

Problem Statement SCOPE

1. What types of survey methods are suitable for the app 2. How to measure customer’s buying habbit for each industry 3. What could be the best way to implement the survey/questionaire into the app and collect the data 4. How the App User (client) could utilize the data IN SCOPE OUT OF SCOPE

key driver analysis (KDA) regression analysis and predication

Make the research for survey company/methods Implement the survey process for the app

Make the research and create the survey template for 10 industries by figure out the best way to measure Create survey templates for all the industries

Generate the plan for collecting the data of customer’s buying behavior Implement the plan to the app

KEY DELIVERABLES

BUSINESS CASE

Studying Customer’s Buying Behavior for the App User (Clients) Survey implementation to the app Data delivery through the portal

MEASURABLE TARGET/GOAL TIMELINE

ACTIONS/MILESTONES TARGET DATE/STATUS

Understand the project and clients’ needs

Make the research about the tradeshows and industries

Make the research about the survey company and methods

Make the research about the 10 industries

Understand the customer’s buying habbits for the 10 industries

Prepare the survey/questionare ideas for the 10 industries

Key Drive Analysis

Conclude the analysis result and finish up the solid plan for collecting the data of customer’s buying behavior

TEAM MEMBERS

NAME FUNCTION

Me B2B key makret Dirver analysis

Rest of my team Target market evaluations

Market Gap analysis

Concept Testing

database structure for tradeshow

marketing research analysis through Facebook

FINANCIALS

BUSINESS IMPACT INVESTMENT

TBD

Mentor

ASSUMPTIONS/CONSTRAINTS RISK PLANNING

TBD

8 Weeks Planning

Week 1 Understand the project and clients’ needs

Week 2 Make the research about the tradeshows and industries

Week 3 Make the research about the survey company and methods

Week 4 Make the research about the 10 industries

Week 5 Understand the customer’s buying habbits for the 10 industries and figure out how to measure it

Week 6 Prepare the survey/questionare ideas for the 10 industries

Week 7 Key Drive Analysis

Week 8 Conclude the analysis result and finish up the solid plan for collecting and utilize the data of customer’s buying behavior

Sheet1

PROJECT CHARTER

PROJECT NAME DATE AREA OF FOCUS

E-niche commerce product selection database 9/13/19 E-niche commerce for Baby product selection database

BUSINESS CASE SCOPE

Product Research Team is critically important in deciding the product e-niche that the organization wants to do business in. This project will implement the Product Research Team that will (1) research on tools like Junglescout and Helium10 (2) scavenge for good products on forums like Facebook Communities & Amazon, and (3) decide on the best possible descriptions and pricing for the products IN SCOPE IN SCOPE OUT OF SCOPE

Baby Pillows Baby Books Baby Food Products

Baby Travel Products Baby Wipes

Camping Products

KEY DELIVERABLES

Proposed Organization Chart Training & Orientation Module

Approved Organization Chart Finalized JD & Task List

Approved Budget prototype data pase

Team on Board

Standard Operating Procedures

MEASURABLE TARGET/GOAL TIMELINE

Finalize Logo 9/25/19 ACTIONS/MILESTONES TARGET DATE/STATUS

Bring HR on board 9/27/19 Develop Org Chart & Hierarchy Level 9/20/19

Develop Descriptions 9/29/19 Budget & Team Approval Meeting 9/22/19

Bring a Consultancy on Board 9/30/19 Job Posting Setup Internally & On Job Portals 9/25/19

Interview Process for Amazon Specialist 9/26/2019-10/15/2019

Amazon Specialist Hired 10/17/19

Other Positions Filled 10/20/19

Orientation 10/22/19

TEAM MEMBERS Team Members Join The Floor 10/25/19

NAME FUNCTION

Aaditya Shah Marketing

Ishita Kotak R&D

Rohit Sadh Human Resources FINANCIALS

Solomon John Import/Export BUSINESS IMPACT INVESTMENT

Prastin Paul Packaging Ensure smooth and easy penetration into the baby segment market on Amazon & ensuring profit margin of 30% on monthly basis Rolling Expense: $100k

ASSUMPTIONS/CONSTRAINTS RISK PLANNING

Team must be on board by 10/25/2019 and fully functional This project requires an individual with in-depth experience of selling on Amazon. The project requires an individual with minimum 8 years of work experience and hence bringing such an individual on board would be critical – reseaech more risk involve ?????

$100k rolling capital

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