Project Four – Business Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move fo

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Project Four – Business Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.

Use the template and answer the questions. First and Last Name

Instructor’s Name

December 10, 2021

BUS 225 Project Four Press Release

“WRITE AN ATTENTION-GRABBING HEADLINE THAT SUMMARIZES WHAT YOUR COMPANY IS DOING. CONSIDER FORMATTING YOUR HEADLINE IN ALL CAPITAL LETTERS.”

“First, draft a strong lead sentence. This will be the first sentence of the opening paragraph for your press release. Now, in 2–3 sentences, describe the key points that you would like external audiences to understand about your company’s new diversification strategy.”

“Provide an overview of the diversification strategy you recommended.”

“Describe the current or future dilemma that led you to decide the company needs to diversify and explain how diversification will solve this problem.”

“Identify where in the marketplace the new product is launching and why the company decided to launch in those areas.”

“Describe who benefits from this product in both the company and the community.”

“Close by summarizing the who, what, when, where, and why of your plan.”

For more information, contact: “State your name”, Sales Department Manager.

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