principle of marketing final Scoring Rubric for Final Presentations Category Total Points Scoring Criteria Score Organization The presentation is appro

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principle of marketing final Scoring Rubric for Final Presentations
Category Total

Points
Scoring Criteria

Score

Organization The presentation is appropriate for the topic and audience.
10

(50 points) Length of the presentation is within the assigned time limits.
10

Information is presented in a logical sequence. 10

Presentation appropriately cites the required number of
references. 10

Introduction is attention-getting, lays out the problem well,
and establishes a framework for the rest of the
presentation. 10

Content

(50 points)

Technical terms are well-defined in language appropriate for
the target audience. 10

Presentation contains accurate information. 10

Material included is relevant to the overall message/purpose.
10

Appropriate amount of material is prepared, and points made
reflect their relative importance. 10

Appropriate amount of material is prepared, and points made
reflect their relative importance. 10

Presentation

(100 points)

Speaker maintains good eye contact with the audience and
is appropriately animated (e.g., gestures, moving
around, etc.). 20

Speaker uses a clear, audible voice. 20

Delivery is poised, controlled, and smooth. 20

Good language skills and pronunciation are used. 20

Visual aids are well prepared, informative, effective, and not
distracting. 20

Score Total Points 200

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