· KMSolucion. (2013, October 19). Guy Kawasaki the holy grail of marketing.mp4 [Video file]. Retrieved from
· LeadersIn. (2015, October 22). Philip Kotler on Why the Four Ps are Safe!. [Video file]. Retrieved from
Develop 3 ideas that serve a need that is currently not being met or take advantage of an opportunity (grow a family business, improve an existing product.) You should identify the problem and how your product/service will solve this problem. Look at the pros and cons of each and highlight the one you think you would like to pursue throughout the quarter. This should be a 1-2 page paper with back-up information as necessary.