MBA Capstone Business & Finance homework help

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You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the business’s third quarter (Q3), you have used your own money to fund the business. The business model shows promise, but you are now seeking an additional 2.5 million in equity funding to execute your business plan. You will create and deliver a multimedia presentation that showcases your business plan to potential investors and illustrates how the additional funding will be used and will provide a return to your investors. 

 

An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired in the MBA coursework to complete the test market phase in a business simulation. The simulation is accessed through your course. Using data from the test market phase (Q1–Q4) of the simulation, you will create and deliver a multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) for potential business investors using the attached “Presentation Template” and information from the scenario. The objective of the presentation is to obtain capital to be able to take your product fully to market.

You must complete the simulation through the business’s fourth quarter (Q4) before beginning this task. After working through Q4, including completing the tactical plan through Q6, you’ll work through this task. After submitting Task 1, immediately submit Q4 in the simulation. Once your Task 1 has been passed, you’ll be able to move forward in the simulation. 

 

A.  Attach a completed copy of each of the following:

•  a copy of the company’s completed tactical plan from the business simulation found in quarter four (Q4)

•  your multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) of your business plan, using the attached “Presentation Template,” including each of the following:

–  your presenter notes

–  the company’s quarter three cumulative balanced scorecard

–  market share or sales report
 

Note: The company’s completed tactical plan, cumulative balanced scorecard, and market share or sales report must be exported from within the simulation. You may copy and paste the information for the cumulative balanced scorecard and market share or sales report directly into the attached “Presentation Template,” or you may take a screenshot of the information to insert it into the template as an image file. The company’s completed tactical plan must be attached as a separate file, exactly as downloaded from within the simulation.

 

B.  Create content for a video recording (suggested length of 20–30 minutes) that includes presenting the multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) from part A. You will present your business plan using the attached “Presentation Template” to ask venture capitalists for funding based on the scenario. The slides in your multimedia presentation should include only the main points you wish to make and required financial statements, with more extensive information included in the presenter notes section of the presentation. In the presentation of your business plan, you must do the following:
 

1.  Analyze your company’s market and financial performance from the simulation during the past three quarters (Q1–Q3) as shown in the cumulative balanced scorecard and either the market share or sales performance report provided in the business simulation by doing the following:

a.  Explain two decisions that have affected past market performance.

b.  Explain two decisions that have affected past financial performance.

2.  Complete a SWOT analysis and include the resulting chart.

a.  Discuss your company’s greatest strength and biggest weakness.

b.  Discuss your company’s best opportunity and greatest threat.

3. Explain each of the following company strategies for the next three quarters (Q4–Q6) based on past performance in the simulation:

•  marketing strategy

•  sales channel strategy

•  human resource strategy

•  manufacturing strategy

•  financial strategy

a.  Discuss two potential benefits that the strategies will yield for your company in the next three quarters of the business.

4.  Select two strategies from the following list. Recommend at least two actionable steps for each strategy for the next three quarters (Q4–Q6) using the tactical plan you created:

•  marketing strategy

•  sales channel strategy

•  human resource strategy

•  manufacturing strategy

•  financial strategy
 

C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

D.  Demonstrate professional communication in the content and presentation of your submission, including an emphasis on objectivity, candor, a business-professional dress code, and an appropriate video background.

Student Name
Student ID #
Company Name

Provide your name as it appears in your student records.

Provide your student ID number.

Provide the name of your company.

Notes: In your recording, introduce yourself and provide the name of your company.

You do not need to verbalize your student ID number.

You do not need to enter any information in the footer section.

If you have citations and references, you may include a reference slide at the end of the presentation.

You are not required to cite and reference your own simulation results.

You may not delete any slides from the template. You can add slides and change graphics, colors, etc.

PowerPoint How to Questions? Please visit the WGU Knowledge Center. The hyperlink below is not clickable, but it is correct. Copy and paste it into your browser.

https://cm.wgu.edu/t5/Frequently-Asked-Questions/Introduction-to-Microsoft-PowerPoint/ta-p/27064

 

Best approach to quarter 4 and task 1:

Work through quarter 4 (do not submit your final decisions yet)

Work through task 1

When satisfied with your task 1 response, download the final version of the completed tactical plan from quarter 4 to submit with task 1.

Submit Task 1

Immediately, submit quarter 4 in the simulation.

Do not change the format of the Tactical Plan – submit it as an Excel document.

Tactical Plan should be completed through Q6 before you start task 1.

Please refer to the Tactical Plan Primer and review A Closer Look At the Tactical Plan. The resources may be accessed by using the course search feature in your course study plan.

 

Presenter’s Notes – How detailed should these be?

Presenter’s notes are a task requirement. You may include the notes in the presenter’s notes section of your multimedia presentation or as a separate text (Word) document. The notes should be detailed enough that the notes alone could be used to evaluate your task.

Mission Statement

<<Insert your mission statement here.>>

Mission Statement and Objectives

Objectives

<<Insert your objectives here.>>

2

Copy your company’s mission statement and objectives that you entered in the simulation.

Target Segments

<<Insert your #1 target segment here.>>

<<Insert your #2 target segment here.>>

<<Insert your #3 target segment here.>>

3

Enter the target segments you selected for your company. These are the target markets selected in your Goals and Strategy workspace in the simulation.

4

Past Market Performance

Provide information regarding market performance through Q3 using either of the following performance reports:

market share

sales

These should support discussion of this slide and be exported from the game in quarter four (located under “Performance Report”). Use the export button at the top right of the workspace to open Excel, and then copy and paste any graphs or tables you need to support your position into the slide above or use a snipping tool or similar application.

In this slide, you are explaining two decisions that affected past market performance (positive or negative).

Past Financial Performance

5

Insert Cumulative Balanced Score Card

Add a screenshot of the “Financial Performance” section of the cumulative balanced scorecard.

The cumulative balanced scorecard can be exported from the game in quarter 4 (located under “Performance Report”). Use the export button at the at the top right of the workspace to open Excel, and then copy and paste into the slide above or use a snipping tool or similar application.

In this slide, you are explaining two decisions that affected past financial performance (positive or negative).

Every transaction has a cost. When considering what is a financial decision versus a non-financial decision think about the purpose of the initial decision. As an analogy, supposed I added another bathroom in my home. Was the initial decision to improve the resale value or was it to make the home more comfortable for current residents. Clearly, based on the original intent one could make a financial or a non-financial case. Explain how the financial decision impacts financial statements if done for a financial purpose.

SWOT Analysis

6

Strength
Weakness
Opportunity
Threat

The tables above can be used to document a SWOT analysis for your company. Please note that you are only required to list a single entry in each category. If providing more than one response per category – indicate the most significant response in the presentation and in your verbal response.

     Investment Plan

7

Lay out your plan for utilizing the additional $2.5 million in funding as laid out in your Strategic and Tactical Plans for Q4–Q6.

Note: This is a transition slide used to shift the presentation from past performance to future plans. Provide a high level snapshot of your investment plan. The specific details are provided in the subsequent slides.

     Marketing Strategy

8

The slide above should showcase your company’s marketing strategy based on your Strategic and Tactical Plans for Q4–Q6.

     Sales Channel Strategy

9

The slide above should showcase your company’s sales channel strategy based on your Strategic and Tactical Plans for Q4–Q6.

     Human Resource Strategy

10

The slide above showcases your human resource strategy based on your Strategic and Tactical Plans for Q4–Q6.

Manufacturing Strategy

11

Plan Item Q1 Q2 Q3 Q4 Q5 Q6
Addition to Fixed Capacity            
Investment in Fixed Capacity            
Available Fixed Capacity            
Operating Capacity            
% Lost Capacity Due to Production Productivity            
Production Volume            
Lost Sales            
Average Unit Production Cost            
Total Production Cost            

Provide a summary of past, present, and future manufacturing decisions on the slide above. Look under the Tactical Plan in the simulation menu for a breakdown.

     Financial Strategy

12

The slide above showcases your financial strategy based on your Strategic and Tactical Plans for Q4–Q6.

     Anticipated Benefits

13

Discuss two anticipated benefits that the strategic actions will yield for your company in the next three quarters of the business (Q4–Q6).

You are discussing a total of two anticipated benefits.

     Four Actionable Steps

14

Provide four actionable steps by discussing at least two actionable steps for each of two strategies identified in slides 8–12.

Actionable steps to support two strategies:

Pick two of your strategies.

Refer to your tactical plan.

What actions did you invest in related to the selected strategies?

It is important to understand how the various items on the tactical plan link back to your strategies. Hint: Examine the items listed under the various functions in the simulation.

Discuss at least two actionable steps for each of the two strategies you selected. You must have a total of four (4) actionable steps.

Be sure to name the strategy that the action steps are supporting.

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