Homework Urgent C19CE Page 1 of 2 Semester 1 – 2021/22 SCHOOL OF SOCIAL SCIENCES Edinburgh Business School Course: CONSUME

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Homework Urgent C19CE

Page 1 of 2
Semester 1 – 2021/22

SCHOOL OF SOCIAL SCIENCES

Edinburgh Business School

Course: CONSUMER BEHAVIOUR
Course Code: C19CE

SEMESTER ONE – 2021/22

INSTRUCTIONS

Answer any TWO questions

All questions carry equal marks

C19CE

Page 2 of 2
Semester 1 – 2021/22

Answer any TWO questions

Word Limit – 1,250 per answer

1. Critically evaluate the perceptual process as a means of informing effective

marketing practice.
(100 Marks)

2. Critically evaluate marketers’ use of attitudinal theory to inform the promotion of

changes in attitudes
(100 Marks)

3. Critically discuss the value to marketers of understanding the consumer self

(100 Marks)

4. Critically discuss the value of the shopping process concept for informing

effective marketing
(100 Marks)

5. Critically evaluate the value to marketers of understanding the nature and role of

referential influences within consumer behaviour.
(100 Marks)

– END OF EXAM PAPER –

Answer any TWO questions

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