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010 Reflection on diary/placement – 2000-5000 words (30%) [LO1-6]


Students should develop a Reflection on diary/placement of a minimum of 2,000 words, up to 5,000 words, including the following sections:


Section1: Key Monthly Diary Extract

This section summaries of the whole experience. Including a table of all of the key responsibilities that were undertaken during the placement.


Section 2: Reviewing the experience (reflection)

This section might include/address:

  • Detailed overview of what happened during the month?
  • What were your initial thoughts on what happened?
  • What were the challenges that you encountered?


Section 3: Relation to literature (theorising)

This section might include/address:

  • Can you link your experience to theoretical or conceptual concepts from your prior learning?
  • How was your experience similar or different to what you were expecting, based on your academic studies?
  • Did you apply the skills and knowledge you have learnt during your studies?


Section 4: Steps for personal improvement

This section might include/address:

  • What ideas did you have for your personal improvement?
  • How did you test out your ideas for your personal improvement?
  • Did you see a change in outcomes?
  • What was the personal development that took place?



010 Marking Criteria:

Criteria 1:  Key Monthly Diary Extract (25%)

Was the description of key monthly tasks and responsibilities concise and informative?


Criteria 2:  Evidence of reviewing the experience in the context of the academic literature (25%)

Did the student identify appropriate theoretical concepts and frameworks relevant to the placement?

Did the student critically analyse their experience in the context of these theoretical concepts and frameworks, identifying similarities and differences?


Criteria 3: Evidence of development of ideas (20%)

Did the student demonstrate an ability to problem solve?

Did the student engage in a process of research and development, resulting in ideas to improve workplace practice based upon their lived experience?


Criteria 4: Evidence of personal improvement (20%)

Did the student demonstrate the ideas of personal improvement?

Did the student critically evaluate the process of personal development?


Criteria 5: Presentation of Reflection work (including visual presentation and coherence of argument) (10%)

Did the student present their work professionally, with a cohesive narrative?

Did the student implement the Harvard style of referencing correctly throughout?



011 Placement PGMP – 10,000 words (70%) [LO1-6]

For this element of assessment, students are expected to conduct an academic research project which addresses an issue/research problem within your workplace.


The report should be written in an academic style of a Postgraduate Major Project, drawing on the learning taken from your Research Methods in Business module.  However, your contribution to knowledge should focus on practical implications, rather than theoretical or methodological implications.


Assignment Details:

The 10,000-word report should be a reflection of the research the student has conducted within the organisation they are working for.

It needs to demonstrate the ability to identify a problem or issue that requires further research.  It should also demonstrate an understanding of the process of research and problem solving.

Within the report, students should reflect on how well the theories used apply to the organisation. Leading to conclusions to how the problem/issue might be addressed by the organisation.

The report needs to be written in an academic style, using appropriate academic literature to support the analysis.  For example, academic journal articles, industry reports, and practitioner publications.


011 Marking Criteria:

Criteria 1: Problem identification (30%)

  1. Did the student identify and explore a current issue or research problem in their placement?
  2. Is there a clear purpose and rationale for the study?
  3. Is there a clear set of aims and objectives / research questions?

Criteria 2: Theoretical Analysis (30%)

  1. Did the student analyse this issue / research problem using theories from your Master’s degree course?
  2. Did the student make reference to substantial wider reading, from appropriate academic sources (including journal articles and practitioner-based materials)?
  3. Was the range of literature used suitable and adequate, relating to the identified problem?

Criteria 3: Reflection (20%)

  1. Did the student reflect on how well this theory applies to their current work context (industry/market)?

Criteria 4: Conclusions (10%)

  1. Did the student draw appropriate conclusions (practical implications) based upon their learning and practical experience, noting how the problem might be addressed by the organisation?

Criteria 5: Presentation (10%)

  1. Did the student present their work professionally, with a cohesive narrative?
  2. Did the student implement the Harvard style of referencing correctly throughout?



Sales and Marketing





When you need help with any academic subject, Knowledge Nest can help. Students can form tutoring groups or have private sessions set up. However, group sessions can also be advantageous due to lower economic costs and the utilization of a team-based approach, both of which are promoted by the business program. When it comes to Atkinson-based courses, Knowledge Nest Tutoring Service has a large archive of past tests that can be used to help students learn the topic and prepare for the exam. Intended for use by all college students (Hrastinski, 2019). The Systematic Analysis Framework is employed by Knowledge Nest Tutoring Service (SAF). Students are taught a system to tackle all topics in school using this unique problem solving approach. This system aims to give students a better way to address their own problems. In contrast to most tutors, this technique focuses on teaching students how to solve problems rather than teaching them how to answer their own urgent queries.

Advertisement types and marketing techniques

Small businesses may improve their exposure and traffic by utilizing social media and offering customers with content that they find valuable and want to share with their social circles (Eng, 2019). SEO efforts are aided by increased relevancy in search results due to the use of social networking sites like Facebook, Twitter, LinkedIn, YouTube and Instagram as well as search engines like Google and Yahoo.

In order to influence customers’ purchase decisions, companies use content marketing to educate them rather than simply sell to them. Focus on creating and spreading content that addresses the demands of clients who are most likely to acquire your product or service. To represent what you learn about leads over time, content may be modified to reflect what you learn from ongoing conversation and may include varied forms like videos, white papers/webinar/ebooks like infographic. Please understand that inbound and content marketing are two distinct ideas that cannot be used together (more on inbound below). An inbound growth plan cannot be successful without using other marketing methods to maximize the value of content.


To better understand why Knowledge Nest fail, I’m doing a qualitative study to learn more about the aspects that influence the success of online tuitoring from the owner’s perspective. Management failure, personnel difficulties, and crisis management are a few of the variables that will be examined.

Participant population

Target customers include educators, parents, and students. Students who pay for their own services are the most likely target market because they are self-supporting. The responsibility for scheduling and paying for services for elementary and high school students will fall on parents.

Multiple market segments will be pursued by the Knowledge Nest Tutoring Service. Most of the students are from Willamette University’s business school (Motaung,). Most of the business program teachers know Nest, so he can personalize tuition to the specific course material and get recommendations from them. Quantitative clients, non-quantitative clients, and overseas students will all be part of this market sector. Undergraduate students from Willamette and the nearby colleges will be served by Knowledge Nest Tutoring Service as well.

Research questions

What benefits do our customers perceive? For us to be successful, we must know exactly what emotional advantages come from our services to our customers. The more emotionally connected and beneficial we are to our customers, the more probable it is that they will choose us. Using matrix questions to gauge how strongly clients agree or disagree with various ideas is excellent here.

Why do people buy from you? What value or need does it fulfill? Customer purchases are based only on the perceived value of the product or service. We either portray this value to potential customers or recurring customers already know how much we’re worth. A customer may also buy because they have faith in the brand or a specific individual as well as the goods or service they’re buying. In order to maintain a high perceived and actual brand quotient, it’s critical that we grasp the value of our brand and adhere to our core values of providing high-quality products and services. Another reason customers buy from us is because our products meet their needs. It’s possible that this is a direct or a recurrent requirement.


Hrastinski, S., Cleveland‐Innes, M., & Stenbom, S. (2018). Tutoring online tutors: Using digital badges to encourage the development of online tutoring skills. British journal of educational technology49(1), 127-136.

Eng, R. (2019). The tutoring industry in Hong Kong: From the past four decades to the future. ECN U Review of Education2(1), 77-86.

Motaung, L. B., & Makombe, R. Tutor experiences of online tutoring as a basis for the development of a focused tutor-training programme1.

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