Fashion Forecast For this milestone, summarize additional research regarding the target customer for the fashion forecast presentation. Chosen Company: Ni

Fashion Forecast For this milestone, summarize additional research regarding the target customer for the fashion forecast presentation.

Chosen Company: Ni

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Fashion Forecast For this milestone, summarize additional research regarding the target customer for the fashion forecast presentation.

Chosen Company: Nike

Begin by using the Nielsen PRIZM Lifestage Groups PDF ( https://claritas360.claritas.com/mybestsegments/#segDetails) to learn more about the target customer. Select one of the groups and describe the lifestyle, demographic, and consumer behavior information of that group.

The second part of this paper is a competitive analysis of two companies that compete with your chosen fashion company for the final project, highlighting the strengths and weaknesses of each competitor against your chosen company.

On the third page, identify the price structure, appearance, selection, and quality of the competing products. You may document this comparison in a chart.

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New

Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length. FMM 410: Final Project Guidelines and Grading Guide

Overview
The final project for this course is the creation of a fashion forecast presentation. The fashion forecast presentation will summarize and highlight the best
information (chosen company, defined customer, and identified styles or trends) distilled from the milestones submitted in Modules Two through Six. The
PowerPoint presentation will be 10 to 12 slides and include speaker notes. The final product represents an authentic demonstration of competency because it
presents the student’s work in an original fashion forecast presentation. The project is divided into six milestones, which will be submitted at various points
throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Four, Five, Six, and
Seven.

Guidelines

Part I: Identify a Fashion Company and Target Customer

• Describe a brief history of the company chosen—manufacturer or retailer.

• Summarize the demographics, psychographics, and lifestyle of the target customer.

• Create a picture collage that shows the target customer’s hobbies, foods enjoyed, car of choice, and leisure activities (create this collage on your own or
with the use of Polyvore or Pinterest).

Part II: Create a Theme, Color, and Textile Story

• Define the theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation.

• Describe the relevant information of the color and textile story of the theme.

• Create another collage of six colors and four fabrics (use the Design Options and Pantone websites for color options).

Part III: Define the Style and Silhouette Direction

• Describe the style and silhouette direction that correlate to the theme chosen for the final project (use firstVIEW and Style.com to review designer lines).
• Create three silhouettes to specify three looks in total (only one can be a dress).
• Devise and assign a style number or a name for each silhouette (only give numbers or names to clothing).

Part IV: Summarize Additional Research

• Select one group from the Nielsen PRIZM Lifestage Groups and describe their lifestyle, demographic, and consumer behavior information.

• Analyze two competitors, highlighting the strengths and weaknesses of each competing company against the chosen company.

http://www.polyvore.com/

https://pinterest.com/

http://www.designoptions.com/

http://www.pantone.com/

http://www.firstview.com/

https://web.archive.org/web/20150426005620/http:/www.style.com/

https://claritas360.claritas.com/mybestsegments/#segDetails

• Identify the price structure, appearance, selection, and quality of the competing products.

Part V: Forecast the Bestsellers

• Assess the popularity of the styles from the style and silhouette milestone paper by ranking the styles in numerical order from 1 to 10, with 1 being the
best style.

• Defend the placement of each style in its rank with research.

Part VI: Final Fashion Forecast Presentation

• Describe all aspects of the chosen styles or trends so well that a reader can easily recognize them and immediately know how they function.

• Create a PowerPoint presentation that is graphically and visually appealing, constituting a wonderful combination of images and words.

• Compose speaker notes steeped in fashion-industry jargon, tone, and verbiage.

Milestones

Milestone One: Identify a Fashion Company and Target Customer
In task 2-3, you will submit a 2–3-page paper in Word that identifies, describes, and summarizes a fashion company and target customer for a fashion forecast
presentation. The fashion company can be a manufacturer or a retailer. This task will be graded with the Company and Target Customer Rubric.

Milestone Two: Create a Theme, Color, and Textile Story
In task 3-3, you will submit a 2–3-page paper in Word that creates a theme, color, and textile story for a fashion forecast presentation, keeping in mind the target
customer. The last page of this paper should include a collage of six colors and four fabrics (using the Design Options and Pantone websites for color options).
This task will be graded with the Theme, Color, and Textile Story Rubric.

Milestone Three: Define the Style and Silhouette Direction
In task 4-3, you will submit a 4-page paper in Word that defines the style and silhouette direction. Find silhouettes for this assignment by reviewing designer
lines at firstVIEW and Style.com. This task will be graded with the Style and Silhouette Rubric.

Milestone Four: Summarize Additional Research
In task 5-3, you will submit a 3-page paper in Word that summarizes additional research regarding the target customer of the fashion forecast. Select one group
from the Nielsen PRIZM Lifestage Groups and describe their consumer behavior information. Compare two companies that compete with the chosen fashion
company. Identify the price structure, appearance, selection, and quality of the competing products. This task will be graded with the Additional Research
Rubric.

http://www.designoptions.com/

http://www.pantone.com/

http://www.firstview.com/

http://www.style.com/

https://web.archive.org/web/20150908214025/http:/www.claritas.com/MyBestSegments/Default.jsp?ID=7010&menuOption=learnmore&pageName=PRIZM%2BLifestage%2BGroups&segSystem=PRIZM

Milestone Five: Forecast the Bestsellers
In task 6-3, you will submit 3-page paper in Word that assesses the popularity of chosen styles by ranking the styles in numerical order from 1 to 10, with 1 being
the best style. Defend the placement of each style in its rank with research. This task will be graded with the Bestsellers Rubric.

Milestone Six: Submit the Fashion Forecast Presentation
In task 7-2, you will submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. This presentation is to summarize the best information
from the five previous milestone papers. The PowerPoint presentation is also to be graphically and visually appealing, constituting a wonderful combination of
images and words. Below each slide, compose speaker notes steeped in fashion-industry verbiage. This task will be graded with the Final Product Rubric.

Deliverable Milestones

Milestone Deliverables Module
Due

Grading

1 Identify Fashion Company and Target
Customer

Two Graded separately; Company and Target Customer Rubric

2 Create a Theme, Color, and Textile Story Three Graded separately; Theme, Color, and Textile Story Rubric

3 Define the Style and Silhouette Direction Four Graded separately; Style and Silhouette Direction Rubric

4 Summarize Additional Research Five Graded separately; Additional Research Rubric

5 Forecast the Bestsellers Six Graded separately; Bestsellers Rubric

6 Final Fashion Forecast Presentation Seven Graded separately; Final Product Rubric

Company and Target Customer Rubric (Milestone One)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages in length and include a collage created either

independently or with the use of Polyvore or Pinterest.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Description of

Company’s History
Insightfully describes a brief
history of the company

Describes a brief history of the
company

Partially describes a brief
history of the company

Does not describe a brief
history of the company

30

Target Customer
Summary

Effectively summarizes the
demographics, psychographics,
and lifestyle of the target
customer

Summarizes the demographics,
psychographics, and lifestyle of
the target customer

Minimally summarizes the
demographics, psychographics,
and lifestyle of the target
customer

Does not summarize the target
customer

30

Collage Imaginatively creates a picture
collage that shows the hobbies,
foods enjoyed, car of choice,
and leisure activities of the
target customer

Creates a picture collage that
shows the hobbies, foods
enjoyed, car of choice, and
leisure activities

Attempts to create a picture
collage that shows the hobbies,
foods enjoyed, car of choice,
and leisure activities

Does not create a collage

30

Writing
(Mechanics)

No errors related to
organization, grammar, and
style

Minor errors related to
organization, grammar, and
style

Some errors related to
organization, grammar, and
style

Major errors related to
organization, grammar, and
style

10

Earned Total 100%

Theme, Color, and Textile Story Rubric (Milestone Two)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages. The last page of this paper should include a collage of
six colors and four fabrics (using the Design Options and Pantone websites for color options).

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Definition of Theme Elaborately defines the story’s
theme, fusing visual and verbal
elements together that
illustrate the mood or spirit of
the fashion forecast
presentation

Defines the story’s theme,
fusing visual and verbal
elements together that
illustrate the mood or spirit of
the fashion forecast
presentation

Minimally defines the story’s
theme

Does not define the theme

30

http://www.polyvore.com/

https://pinterest.com/

http://www.designoptions.com/

http://www.pantone.com/

Description of Color
and Textile

Comprehensively describes the
color and textile story of the
theme

Describes the color and textile
story of the theme

Attempts to describe the color
and textile story

Does not describe the color and
textile story

30

Collage Imaginatively creates a collage
that demonstrates effective use
of six colors and four fabrics

Creates a collage that
demonstrates effective use of
six colors and four fabrics

Attempts to create a collage of
six colors and four fabrics

Does not create a collage

30

Writing
(Mechanics)

No errors related to
organization, grammar, and
style

Minor errors related to
organization, grammar, and
style

Some errors related to
organization, grammar, and
style

Major errors related to
organization, grammar, and
style

10

Earned Total 100%

Style and Silhouette Rubric (Milestone Three)
Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be four pages in length. The first page describes the style and silhouette
direction; the last three pages each contain a created silhouette.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of Style
and Silhouette

Direction

Comprehensively describes the
style and silhouette direction
that correlates to the theme
chosen for the final project

Describes the style and
silhouette direction that
correlates to the final project’s
theme

Attempts to describe the style
and silhouette direction

Does not describe the style and
silhouette direction

40

Silhouettes Thoughtfully creates three
silhouettes to specify three
looks in total

Creates three silhouettes to
specify three looks in total

Attempts to create three
silhouettes

Does not create silhouettes

40

Numbers or Names Accurately devises and assigns
a style number or a name for
each silhouette

Devises and assigns a style
number or a name for each
silhouette

Attempts to devise and assign a
style number or a name for
each silhouette

Does not devise numbers or
names

10

Writing
(Mechanics)

No errors related to
organization, grammar, and
style

Minor errors related to
organization, grammar, and
style

Some errors related to
organization, grammar, and
style

Major errors related to
organization, grammar, and
style

10

Earned Total 100%

Additional Research Rubric (Milestone Four)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of
Consumer Behavior

Insightfully describes the
lifestyle, demographics, and
consumer behavior info of the
target customer, selecting one
group from the Nielsen PRIZM
Groups

Describes the lifestyle,
demographics, and consumer
behavior information of the
target customer

Attempts to describe the
lifestyle, demographics, and
consumer behavior information
of the target customer

Does not describe consumer
behavior information

30

Analysis of
Competing
Companies

Conclusively analyzes two
competing companies

Analyzes two competing
companies

Inaccurately analyzes two
competing companies

Does not analyze two
competing companies

30

Identification of
Competing Products

Accurately identifies the price
structure, appearance,
selection, and quality of the
competing companies’
products

Identifies the price structure,
appearance, selection, and
quality of the competing
companies’ products

Minimally identifies the price
structure, appearance,
selection, and quality of the
competing companies’
products

Does not identify the
competition’s products

30

Writing
(Mechanics)

No errors related to
organization, grammar, and
style

Minor errors related to
organization, grammar, and
style

Some errors related to
organization, grammar, and
style

Major errors related to
organization, grammar, and
style

10

Earned Total 100%

Bestsellers Rubric (Milestone Five)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

https://web.archive.org/web/20150908214025/http:/www.claritas.com/MyBestSegments/Default.jsp?ID=7010&menuOption=learnmore&pageName=PRIZM%2BLifestage%2BGroups&segSystem=PRIZM

https://web.archive.org/web/20150908214025/http:/www.claritas.com/MyBestSegments/Default.jsp?ID=7010&menuOption=learnmore&pageName=PRIZM%2BLifestage%2BGroups&segSystem=PRIZM

Summary of
Rankings

Comprehensively summarizes
the potential popularity of
styles by ranking the styles in
numerical order, with 1 being
the best style

Summarizes the potential
popularity of styles by ranking
the styles in numerical order

Attempts to summarize the
potential popularity of styles by
ranking the styles

Does not rank the styles

40

Defense of Rankings Conclusively defends the
placement of each style in its
rank with research

Defends the placement of each
style in its rank with research

Attempts to defend the
placement of each style in its
rank

Does not defend rankings

40

Writing
(Mechanics)

No errors related to
organization, grammar, and
style

Minor errors related to
organization, grammar, and
style

Some errors related to
organization, grammar, and
style

Major errors related to
organization, grammar, and
style

20

Earned Total 100%

Final Product Rubric (Milestone Six)

Overview: Summarize the best information from the five previous milestone papers, assessing and transforming all of the information (chosen company, defined
target customer, and identified styles or trends) into a fashion forecast.

Guidelines: Describe all aspects of the styles or trends so a reader can easily recognize them and immediately know how they function. The PowerPoint
presentation is also to be graphically and visually appealing, constituting a wonderful combination of images and words.

Format: Submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. Below each slide, compose speaker notes steeped in fashion-
industry jargon, tone, and verbiage.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of Styles
or Trends

Comprehensively describes all
aspects of the style or trend so
a reader can easily recognize
them and know how they
function

Describes all aspects of the
style or trend

Attempts to describe the style
or trend

Does not describe the style or
trend

35

Presentation Skillfully creates a graphically
and visually appealing
PowerPoint presentation that
constitutes a wonderful
combination of images and
words

Creates an appealing
PowerPoint presentation

Attempts to create an
appealing PowerPoint
presentation

Does not create a presentation

35

Presentation
Dialogue

Effectively composes speaker
notes steeped in fashion-
industry jargon, tone, and
verbiage

Composes speaker notes
steeped in fashion-industry
jargon, tone, and verbiage

Attempts to compose speaker
notes steeped in fashion-
industry jargon, tone, and
verbiage

Does not compose speaker
notes

20

Control of Syntax &
Mechanics

Adheres to the conventions of
grammar, punctuation, spelling,
mechanics, and usage with no
errors

Adheres to the conventions of
grammar, punctuation,
mechanics, and usage with few
errors

Adheres to the conventions of
grammar, punctuation,
mechanics, and usage with
some errors

Adheres to the conventions of
grammar, punctuation,
mechanics, and usage with
many errors

10

Earned Total 100%

FMM 410: Final Project Guidelines and Grading Guide

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