Read the case carefully and know the details. Then please answer the following two questions:
1. What factors have driven MC’s success?
2. What are MC’s challenges and opportunities?
|Montes Calçados — Student Supplementary Spreadsheet|
|Harvard Business School Brief Case 9-918-513|
|This courseware was prepared solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2018 President and Fellows of Harvard College. All rights reserved. No part of this product may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of Harvard Business School.|
|Montes Calçados 2014–2017 Financial Results Income Statement|
|in Millions of Reals (1 Real = U.S. $.32 as of July 2017)|
|Cost of Goods Sold||172||179||168||168|
|Selling General & Admin||136||136||140||144|
|Number of Shoe Pairs Sold|
|Millions of Pairs||3.68||3.73||4.04||4.24|
|Average Selling Price / Pair|
|Pairs Sold by Major Regions||(millions)|