Case Study I Business & Finance homework help

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 Read the case carefully and know the details. Then please answer the following two questions: 

1. What factors have driven MC’s success? 
2. What are MC’s challenges and opportunities? 

Copyright

Montes Calçados — Student Supplementary Spreadsheet
Harvard Business School Brief Case 9-918-513
Courseware 9-918-515
This courseware was prepared solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2018 President and Fellows of Harvard College. All rights reserved. No part of this product may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of Harvard Business School.
Created 2/12/18

Exhibit 1

Exhibit 1
Montes Calçados 2014–2017 Financial Results Income Statement
in Millions of Reals (1 Real = U.S. $.32 as of July 2017)
2014 2015 2016 2017 E
Total Revenues 383 399 412 406
Cost of Goods Sold 172 179 168 168
Gross Profit 211 220 244 238
Selling General & Admin 136 136 140 144
Operating Income 75 84 104 94
Number of Shoe Pairs Sold
Millions of Pairs 3.68 3.73 4.04 4.24
Average Selling Price / Pair
Reals 104 107 102 96
U.S. Dollars 33.30 34.23 32.63 30.64
Pairs Sold by Major Regions (millions)
Brazil 0.82 0.84 0.89 0.92
North America 0.96 0.92 0.93 0.86
Europe 0.84 0.81 0.88 0.92
Asia 0.62 0.65 0.73 0.82
Other 0.44 0.51 0.61 0.72
Total 3.68 3.73 4.04 4.24

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