Asssgn Short BACKGROUND Sweetwater provides musical technology and instruments to their customers. They are a profitable business that meets the unique a

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Sweetwater provides musical technology and instruments to their customers. They are a profitable business that meets the unique and individualized needs of their customer base through personal selling. This short paper will examine the role of personal selling as a component of integrated marketing communications strategy.


For this short paper, watch the video Personal Selling: Featuring Sweetwater (Video file, 5 min, 36 sec) and answer the questions on personal selling.


Watch the following video:

Personal Selling: Featuring Sweetwater (Links to an external site.)
 (Video file, 5 min, 36 sec)

Answer the following questions:

Why are some industries more reliant upon personal selling than others?

Analyze the continued use of personal selling in a selection of industries of your choice and suggest reasons for differences in the way in which it is used?”

Your paper should be 3-4 pages long supported with a minimum of two scholarly references in a double-spaced document using 12 pt. Times New Roman font, utilizing APA format.

Use the EC Library resources to properly cite your work:

APA Format Tip Sheet (Links to an external site.)

Citing Sources (Links to an external site.)

Plagiarism & Copyright (Links to an external site.)

Use the EC Library guide to conduct your research:

Business Research Guide (Links to an external site.)

Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.

The Role of Personal Selling in Marketing

Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Upload Submission.”  Enter the submission title and then click on “Select a file to upload.” Browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission File. Click on “Continue.”  Confirm submission is correct and then click on “Accept Submission & Save.”


This course has Turnitin® fully integrated into the course dropbox. This means that you should only submit your assignments to the dropbox below. Please do not submit your assignment directly to 

Once submitted, your assignment will be evaluated by Turnitin® automatically. You will be able to view an Originality Report within minutes of your first submission that will show how much of your work has been identified as similar to other sources such as websites, textbooks, or other student papers. Use your Originality Report as a learning tool to identify areas of your assignment that you may not have cited appropriately. You may resubmit your assignment through this dropbox as many times as you need to check to see if you have made improvements, until the due date of the assignment. However, once you have made your first submission, you will need to wait 24 hours after each subsequent submission to receive a new Originality Report. Plan accordingly as you draft your assignment. Once the due date has passed, your assignment submission will be considered final.


This assignment will be graded using the (Rubric Name) located on the Course Rubrics page within the Start Here section of the course. Please review the rubric prior to beginning your work so that you ensure your submission meets the criteria in place for this assignment. All short papers, together, are worth 20% of your final course grade.

Link to video:

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