6-1 Milestone Three: Analysis Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, onei

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Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.

company name is LOCKED MARTIN

MBA 665 Final Project Milestone Three Guidelines and Rubric

Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Three you will submit the
Analysis section of your final project, which is Section II of the critical elements. Your analysis should include answers to all the questions in the Analysis section
on business environment, sustainability, internal resources, communication, company image, response, impact, and external resources.

Specifically, the following critical elements must be addressed:

I. Analysis: After submitting your overview, your boss is having second thoughts about bringing Jack Harris and his firm, Crisis Consulting, on board. Before
he makes his final decision he has asked you to provide him with a thorough analysis of the situation faced by your business. He asks you to prepare a
memorandum to him (the CEO) analyzing the situation that your business faces as well as the resources that are available to it. Address the following:

A. Business Environment: Based on your analysis of the governmental action or political challenge, what will be the impact of the governmental
action or political challenge on the business’s financial situation and operations? Does the action represent an opportunity or a threat?

B. Sustainability: Based on your analysis of the governmental action or political challenge, how will the governmental action or political challenge
impact the sustainability of the business?

C. Internal Resources: Evaluate the internal resources of the company, including the business project teams that are available to respond to the
opportunity or threat. In other words, is the business adequately organized to address the opportunity or threat?

D. Communication: How has information about the situation been communicated to various stakeholders? For example, have any public hearings
been held? Have the radio, newspapers, or social media been used?

E. Company Image: Assess how the situation has affected the company’s public image. Has the impact been primarily positive or negative? If the
impact has been primarily negative, what are the positive aspects in addition to the negative aspects? If the impact has been primarily positive,
what are the negative aspects in addition to the positive aspects?

F. Response: What are the potential courses of action to respond to the situation in the current macroeconomic and business environment? In
other words, what is the range of options for the business in this situation?

G. Impact: How will these courses of action impact the business? Make sure to consider both short- and long-term impacts, including operational,
financial, and ethical implications.

H. External Resources: Evaluate the roles and functions of third parties or external resources in the situation. Consider questions such as these in
your response: How will lobbyists be involved in the situation? Will there be public affairs professionals who will argue on behalf of the
government or the business?

Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, one-
inch margins, and sources cited in APA format.

Rubric
Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value

Analysis: Business
Environment

Accurately determines impact of
governmental action or political
challenge on business finances and
operations, based on analysis of
action or challenge

Determines impact of
governmental action or political
challenge on business finances and
operations, but response lacks
detail or accuracy or is not based
on analysis

Does not determine impact of
governmental action or political
challenge on business finances and
operations

10

Analysis:
Sustainability

Accurately determines impact of
governmental action or political
challenge on sustainability of
business

Determines impact of
governmental action or political
challenge on sustainability of
business, but response lacks detail
or accuracy or is not based on
analysis

Does not determine impact of
governmental action or political
challenge on sustainability of
business

10

Analysis: Internal
Resources

Comprehensively evaluates
internal resources of company,
including business project teams
available to respond to opportunity
or threat

Evaluates internal resources of
company, including business
project teams available to respond
to opportunity or threat, but
evaluation is cursory or inaccurate

Does not evaluate internal
resources of company

10

Analysis:
Communication

Accurately assesses how
information about situation has
been communicated to
stakeholders

Assesses how information about
situation has been communicated
to stakeholders, but with gaps in
accuracy or detail

Does not assess how information
about situation has been
communicated to stakeholders

10

Analysis: Company
Image

Accurately assesses how situation
has affected company’s public
image

Assesses how situation has
affected company’s public image,
but with gaps in accuracy or detail

Does not assess how situation has
affected company’s public image

10

Analysis:
Response

Determines appropriate potential
courses of action for responding to
situation in current
macroeconomic and business
environment

Determines potential courses of
action for responding to situation
in current macroeconomic and
business environment, but not all
courses of action are appropriate
or response has gaps in accuracy or
detail

Does not determine potential
courses of action for responding to
situation in current
macroeconomic and business
environment

15

Analysis: Impact Accurately determines impact of
courses of action on business,
considering short- and long-term
operational, financial, and ethical
impacts

Determines impact of courses of
action on business, considering
short- and long-term operational,
financial, and ethical impacts, but
with gaps in accuracy or detail

Does not determine impact of
courses of action on business

15

Analysis: External
Resources

Comprehensively evaluates roles
and functions of third parties or
external resources in situation

Evaluates roles and functions of
third parties or external resources
in situation, but evaluation is
cursory or inaccurate

Does not evaluate roles and
functions of third parties or
external resources in situation

10

Articulation of
Response

Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas

Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas

10

Total 100%

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