10 PAGES URGENT DUE BY 24 HOURS EXPERT CONTACT REAL WRITER I have a management assignment It’s a case study of 10 pages Like it’s worth 25% It’s will be 5-

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10 PAGES URGENT DUE BY 24 HOURS EXPERT CONTACT REAL WRITER I have a management assignment It’s a case study of 10 pages Like it’s worth 25% It’s will be 5-6 pages case studies then answer 5 questions Actually the teacher is very particular about instructions and want like it’s supposed to so just keep that in mind PLEASE GET HIGH GRADES AND ATTACHED RUBRIC AND EXAMPLE TOO Term_Paper_009_F_2021(1).docx

MGMT 2130 Section 003 Fall 2021 – TERM PAPER

Purpose and Overview of the Term Paper Assignment


assignment provides students with a unique opportunity to identify and analyze a major problem that is challenging the ongoing success of an organization.

In completing this assignment, each student should assume that they are a management consultant with an excellent reputation for helping managers to identify primary problems that could challenge the future success of their company and to develop solutions to resolve these problems. Students should also assume that they have just been hired to assist Four Seasons

Pfizer (case study options for this assignment) to:

· identify and analyze the primary

i.e., the focal issue that is presenting a challenge to the company’s managers and ultimately, the success of the company

· complete a PESTI and a SWOT analysis of the company

· identify possible

of the company’s primary problem by analyzing the findings of the PESTI and SWOT analyses and the practices (notably those that are ineffective) used by the different levels of managers in the company

· recommend
possible solutions that could be used for resolving the company’s primary problem; sources of solutions may relate to the results of the PESTI and SWOT analyses, be based on solutions used by other companies that successfully resolved similar problems or other solutions as developed by the student; students must

specific management concepts that are relevant to the possible solutions

· identify the most

(of the three possible solutions) for resolving the company’s primary problem and indicate the actions that different managers would likely complete in implementing this solution

· identify

that the company could assess the effectiveness of the selected solution

Getting Help with the Term Paper

Students should contact the instructor (phull@mtroyal.ca) if they have questions about the assignment. As necessary, the instructor will arrange an online meeting.

Due Date for the Term Paper Assignment

The due date for the Term Paper assignment is December 7, 11:59 pm. Students should upload their term paper and the plagiarism statement to the Term Paper dropbox.

Plagiarism Check

In general, the level of plagiarism in the paper should be less than 20%. Students should use SafeAssign to check the level of plagiarism in their paper. The instructor will contact any student whose paper exceeds 30% plagiarism. The plagiarism statement is included at the end of these guidelines.

Marks for the Term Paper Assignment and Deductions

The term paper is worth

of the course mark and is marked out of 100. A rubric is posted in the Term Paper folder.

Marks will be deducted as follows:

· Insufficient number of articles from acceptable sources (up to 5 marks)

· Concepts from the course not used (up to 5 marks)

· Paper less than 8.5 pages or more than 12 pages (up to 5 marks)

· Plagiarism statement not included (5 marks)

· Late submissions – 20% (one day late) and 40% (two days late)

The Two Case Studies for the Term Paper

Students must choose

of two companies – Four Seasons and the Threat from Airbnb

Pfizer and Intellectual Property Regulation. These case studies are posted in the Term Paper folder,

Length of the Paper

The length of the paper (not including the reference list and personal reflection) should be

pages double-spaced.

APA Formatting Requirements

Students must use APA standards for the title page, font (Times New Roman, font 11 or 12), margins (2.5cm), page headers (capitalized) and correct pagination (numbers at the top of the page). Information about APA formatting is available at:

Writing Style for the Term Paper

The paper must be written in a professional

style. Students should use language and a writing style that are appropriate for a business audience (e.g., no contractions and correct grammar, punctuation and spelling) and refer to – rather than repeating information covered in earlier sections of the paper. Students should not include irrelevant information. Information is available at:

MRU Writing and Learning Services:

Requirements for Supporting Material in the Term Paper

Students must use supporting material from approved secondary sources, course materials (the textbook) and the case study.

Acceptable Sources of Secondary Material for the Term Paper

Students must use a

(from acceptable sources as noted below) in completing this assignment. The MRU librarians can help students find suitable sources of information.

Acceptable sources of secondary information include business periodicals such as:

· Canadian Business

· Fast Company

· Harvard Business Review

· Report on Business

· Bloomberg Businessweek

· Forbes

· Other business or management publications, magazines and newspapers (such as the New York Times, The Globe and Mail, and The Wall Street Journal)

· Peer-reviewed journals

Unacceptable Sources of Secondary Material for the Term Paper

General information from the Internet such as Wikipedia, Bizfluent and Business Insider are

considered suitable sources of information for this assignment. Students should contact the instructor if they have questions about the suitability of a source.

Concepts and Theories from the Course Textbook

Students must
use management concepts and theories from the course materials (the textbook) to describe and explain the company’s primary problem, recommended solutions to resolve the company’s primary problem and actions that the managers could use in implementing the recommended solution.

Facts and Information from the Case

Students must also information from the case including as appropriate, names, facts and data.

Citing Sources of Material in the Term Paper and Reference List

Students must cite all secondary sources of material (including articles and the course textbook) in their paper and the reference list. Students

to cite the case in their paper or reference list.

Grading Rubric

A grading rubric for the term paper is posted in the term paper folder. Students should use the rubric to guide the development and final review of their paper.

Recommended Steps for Completing the Term Paper Assignment

Step 1 – Choose a Company (Case Study)

articles (cases) – Four Seasons and Pfizer – are posted in the term paper folder on Blackboard. Students should select
of the two cases as the focus of their term paper.

Step 2 – Conduct Secondary Research about the Company

Once a case is selected, students should complete some

to learn more about the company and the industry in which it competes. Examples of acceptable sources of secondary material are included on page 2.

Step 3 – Write the Term Paper

Write the term paper in keeping with the

for headings, content requirements and length of the different sections.

Introduction and Purpose (approximately 1/2-3/4 page)

The purpose of the introduction is to let the reader know what the paper is about; it should include:

· An attention-grabbing opening statement i.e., a quote or data (source must be cited) that relates to the company or its primary problem i.e., the focal issue that will be examined in the paper

· The purpose of the paper – often begins with a statement such as “The purpose of this paper is to” or “This paper will discuss”

· Key topics that are included in the paper i.e., what the reader will know after reading the paper.

The Primary Problem at (add the name of the Company) (approximately .5 page)

This section requires students to identify the company’s

i.e., the main issue that is challenging the company and its success. In completing this section, students must:

· Clearly state the primary problem i.e., the main

that is presenting a challenge for the company and its managers. Students should use facts and information from the case to illustrate the primary problem.

: The primary problem

to the time frame in the case – for example COVID 19 would

be relevant to the Four Seasons case study as the situation in the case relates to events in 2017.

· Clearly describe the primary problem for the company. For example, a company could determine that its “primary problem” was loss of its competitive advantage. This loss of competitive advantage would be a primary problem for several reasons including a decrease in the company’s profit, loss of customers, lost market share and a risk of going out of business.

PESTI Analysis of (add the name of the Company) (approximately 1.5-2 pages)

The PESTI (or PESTEL) analysis examines relevant factors in the company’s

environment (as described in the case) that are currently impacting or could impact the company in the future. Some of the information from the PESTI analysis will be useful in completing the “analysis of the primary problem” section of the paper.

In completing the PESTI analysis, students should

describe the purpose of a PESTI Analysis; rather students must:

· Choose the
of the PESTI that are the most
to the company’s situation and its primary problem

· Use information

and at least
acceptable source of material (see p. 2) in completing the PESTI analysis. Cite the source(s) in the paper and in the reference list.


a PESTI analysis from the company’s website or from an article since the findings would likely not be relevant to the company’s primary problem or the time frame of the case.

Students should use the

in completing the PESTI analysis section. The headings should relate to the selected element in the PESTI analysis – for example, if the political element was selected, the heading would be:

PESTI Analysis – Relevant Political Factors

SWOT Analysis of (Add the name of the Company) (approximately 1.5-2 pages)

The SWOT analysis examines

factors in the company’s

environment (as described in the case) that are impacting the company or could impact the company in the future. This information will be useful in completing the “analysis of the focal issue” section.

In completing the SWOT analysis, students should

describe the purpose of a SWOT analysis; rather students must:

· Choose the

of the SWOT that are most relevant to the company’s situation (as described in the case) and primary problem.

· Use information

and at least
source of material (see page 2) in completing the SWOT analysis. Cite the source(s) of material in the paper and the reference list.


a SWOT analysis from the company’s website or from an article since the findings would likely not be relevant to the company’s primary problem or the time frame of the case.

Students should
for example, if the S of the SWOT analysis was selected, the heading would be:

SWOT Analysis – Strengths

Analysis of the Primary Problem at (Name of company) (approximately 2.5-3 pages)

This section requires students to examine the underlying causes of the company’s primary problem. In completing this section, students must:

· Consider the

of the PESTI and SWOT analyses and indicate if and how factors in the company’s internal and external environments

the primary problem or contributed to the cause of the primary problem. For example, a weak economy (E in the PESTI analysis) could mean that a company would have significantly fewer customers because people would likely have less money to spend. As a result, the demand for their products would likely be less and because of this, the company might have to lower prices or lay off employees – and this would be a problem for the company.

· Identify and discuss at least

(see page 1 for possible topics) from the textbook that clearly relate to the company’s primary problem. Students should clearly
this information with facts from the case to explain the causes of the primary problem rather than simply summarizing concepts or describing the steps of a process. Students could consider concepts such as:

· decision-making, which managers made decisions in the company, whether the decision-making methods used by the managers were ineffective and why or the kind of decision-making model that was used

· the features of a high performing organization and discuss whether the company’s practices were or were not representative of those used by a high performing company – i.e., were its practice effective and efficient – or ineffective and inefficient

· different kinds of organizational structures and discuss whether the company does or does not have the right organizational structure for its type of business – i.e., a company with a functional structure could have problems being financially successful unless it decides to use a new structure – for example a geographical structure

· change management and discuss whether the company used ineffective practices to make changes once the problem has been identified

· which level(s) of managers would be involved in resolving the company’s primary problems and why

: the management concepts must clearly relate to the primary problem – notably what was not done well rather than being simply a summary of management concepts.

The information from this section will be used as

for writing the next section of the paper – three possible solutions that the company’s managers used to resolve the company’s primary problem.

Students should use material from the textbook and at least

acceptable sources of material (see page 2) in completing this section.

Three Alternative Solutions for Resolving the Primary Problem at (Name of Company) (approximately 1.5-2 pages)

This section requires students to develop

that the company’s managers could use to resolve its primary problem. Sources of the alternative solutions include a) solutions related to the findings of the PESTI and SWOT analyses, b) solutions that other companies have used to resolve similar problems (these are often reported in business periodicals or journals and c) unique solutions based on the student’s analysis and integration of management concepts. All solutions must be feasible to implement.

For this section, students must:

· Recommend
alternative solutions that the company’s managers could use to resolve its primary problem. Each of the solutions must be

to implement and, from a manager’s perspective, clearly suitable for

the company’s primary problem. For example, if the company’s primary problem was incompetent middle managers, possible solutions could be terminating ineffective middle managers, making certain that the hiring process for new middle managers included tests to verify that they had the needed competencies or retraining middle managers so that they could acquire the necessary skills and competencies to become effective middle managers

· Review a variety of publications and

that other organizations have used to successfully

similar problems – for example, if the company’s primary problem was not having a competitive advantage, students could review articles about how other companies have gained – or regained – a competitive advantage

In completing this section, students should use at least

acceptable sources of material (see page 2) as well as concepts from the textbook.

Recommended Solution to Resolve the Primary Problem at (Name of Company) and the Reason for Choosing This Solution (approximately .5 -.75 page)

This section builds on information from the previous section – three alternative solutions for resolving the company’s primary problem. In completing this section, students must:

· Select the
that would be the most effective for resolving the company’s primary problem. State
for recommending this solution – for example, if the recommended solution was to retrain incompetent managers, some reasons for recommending this solution could be that it would be cost-effective for the company as severance packages would not have to be paid, there would be no recruiting costs and the retraining could be customized to the needs of the middle manager

Two Actions to Implement the Recommended Solution (approximately 1 page)

This section builds on information from the previous section – the recommended

that would be most effective for resolving the primary problem. In completing this section, students must:

· Briefly describe

that the managers would use in implementing the
solution to resolve the company’s primary problem. For example, if the recommended action was to retrain incompetent middle managers, some actions could be: identify the incompetent middle managers, determine the areas of incompetency, determine the necessary kind of retraining, determine how and when the retraining will take place, determine the cost of the retraining and confirm how the company would assess effectiveness of the retraining once it is finished.

· Indicate

would be involved in implementing

of these actions. For the above example, the senior level managers to whom the middle managers report would likely be involved as well as the Director of Human Resources and the middle managers who had been shown to be incompetent.

– if the recommended solution was for the company to downsize, actions could include creating a plan for downsizing (middle managers), communicating the need for downsizing to employees (middle managers) and deciding which jobs would be eliminated (frontline managers).

Two Methods for Evaluating the Effectiveness of the Recommended Solution

This section builds on information from the previous section. Students must indicate

that the company’s managers would know that the solution, once implemented was effective in resolving the company’s primary problem. Students should use and cite concepts from the textbook. For the above example, the retraining solution would be effective if the middle managers were able to carry out their responsibilities once the retraining was completed.

Conclusion (approximately .5 page)

For this section, students must:

· Critically consider the management concepts that were
and summarize

key take-away learning that would be important for
levels of managers to know and the key

why it would be important.

Self-Reflection (not included in the page count total) (approximately .75-1 page)

Students should consider the material in the course and how this has influenced or could influence their future career choices. This section could include:

· How their perceptions about management have changed after completing the course

· The greatest challenge for today’s managers and why

· Their intentions to become (or not become) a manager and why

Reference List (sources must be APA formatted)

Step 4 – Submit the Term Paper by the Due Date – December 7, 11:59pm

Students must also upload their term paper

the plagiarism statement (see below) by

(last day of class) to the Term Paper drop box where it will be assessed through

, an anti-plagiarism software.

Plagiarism Statement – Each student must complete the following statement and submit it at the conclusion of this assignment.

I _______________________________________ acknowledge that this assignment is my own original work and was not copied in part or in full from the work of another student or has been previously submitted. I also understand that this assignment is subject to review by SafeAssign, a plagiarism check software used by Mount Royal University.

I understand that all instances where there may be evidence of plagiarism will be reported to the Office of Community Standards for handling.

Signature ___________________________________________________ Date _______________



US backs waiver on vaccine patents to boost supply

Adapted from:



Advocates of the move say it would increase global vaccine production, but drugs manufacturers argue it will not have the desired effect.

Critics say it strips financial rewards from cutting-edge drug developers.

The decision by US President Joe Biden comes amid pressure from Democrats in his party to remove patent protections.

In announcing the new policy, US Trade Representative Katherine Tai said that “extraordinary times call for extraordinary measures”.

Ms Tai said the US would now embark on negotiations at the WTO to try to secure the waiver, but warned this could take time.

India and South Africa were the leading voices in a group of about 60 countries which for the last six months has been trying to get the patents on vaccines set aside.

One hundred of the WTO’s 164 states are said to be in favour, and a panel on intellectual property is expected to discuss the issue next month.

If approved, supporters say, the waiver would allow production of vaccines to be ramped up and provide more affordable doses for less wealthy countries.

The countries in favour of the move met with strong opposition from the previous US administration of Donald Trump, the UK and the EU. Mr Biden had proposed a waiver during the 2020 presidential election campaign.

What is intellectual property?

Intellectual property describes creations, such as inventions, which are protected by patents, copyrights and trademarks. These prevent copying and allow the originator to be financially rewarded.

Patents give innovating firms a short-term monopoly on production to cover the costs of development and encourage investment.

Biotech firms argue that such protection has provided incentives to produce Covid vaccines in record times.

What would the waiver mean?

Many developing countries have argued that rules requiring countries to protect patents and other forms of intellectual property are an obstacle to increasing the production of vaccines and other products needed to tackle the pandemic.

Tedros Adhanom Ghebreyesus, head of the WHO, called the US decision “historic” and said it marked “a monumental moment in the fight against Covid-19”.

The medical NGO, MSF – Doctors Without Borders – said the move would “increase sufficient and timely access to these lifesaving medical tools as Covid-19 continues to ravage countries across the globe.”

Calls for a vaccine patent waiver come as lower income countries face acute vaccine shortages.

MSF points out that many of the low-income states where it operates “only received 0.3 percent of global Covid-19 vaccine supply while the US has secured enough doses to protect its entire population”.

India, which was shipping vaccines to other countries, has now had to cancel exports as it grapples with surging coronavirus cases and falls behind on its vaccination targets.

But pharmaceutical companies have voiced their opposition to a waiver, insisting that patents are not the primary obstacle, and cautioned that the move could stifle innovation.

The head of the International Federation of Pharmaceutical Manufacturers and Associations, Thomas Cueni, told the BBC’s Today programme that technology transfer should not be enforced.

“I’m deeply concerned if you hand this over and allow companies to try to get it done the right way, safe and high quality, you could compromise the quality and safety of vaccines which we see now and it would be disruptive.”

He said Western pharmaceutical companies were already sharing technology on a voluntary basis.

“The bottlenecks right now are trade barriers, preventing companies from moving their goods from one country to another. It is shortages and scarcity in the supply chains, which need to be addressed. And it is also right now the disappointing unwillingness of rich countries to early share doses with the poor countries.

“None of this is addressed with the patent waiver.”

Dr Amesh Adalja, senior scholar at the Johns Hopkins Center for Health Security, told the Reuters news agency that the waiver “amounts to the expropriation of the property of the pharmaceutical companies whose innovation and financial investments made the development of Covid-19 vaccines possible in the first place”.

What has the reaction been?

European Commission President Ursula von der Leyen said “the EU is also ready to discuss any proposals that address the crisis in an effective and pragmatic manner”.

French President Emmanuel Macron has changed his position, now saying he is “absolutely in favour”.

A UK government spokesperson said the UK was “working with WTO members to

resolve this issue” and was “in discussions with the US and WTO members to facilitate increased production and supply of Covid-19 vaccines”.

The head of the World Health Organization called the US announcement a “monumental moment” in the fight against Covid-19.

The prospect of a waiver hit shares in the pharmaceutical companies Pfizer, Moderna and Novavax.

Some experts say pharmaceutical companies would also need to share know-how, such as production techniques, with poorer countries to have any real beneficial effect.

Licensing agreements are another way of boosting production.

One of the largest Covid vaccine producers is the Serum Institute of India which manufactures the Oxford-AstraZeneca jab under a licensing agreement with the Anglo-Swedish company.

Reaction from Pfizer

Pfizer claimed that the proposed waiver “incorrectly portrays IP as a barrier to rapid innovation, R&D collaboration and access to Covid-19 vaccines and other products”.

Pfizer argued IP protections had encouraged an “unprecedented amount of innovation” and that removing them would “send the wrong message” to those looking for vaccines for the next pandemic.

It also claimed waiving patents “would not speed up vaccine production” but would have a counterproductive effect in the current pandemic “particularly if companies begin to buy up scarce inputs in the hopes of manufacturing a vaccine using technology developed by others”.

“Manufacturing of our vaccine involves the use of over 280 materials,” Pfizer said.

“These materials come from 86 suppliers in 19 different countries.

“If any one of the 280 different components from suppliers, however trivial, is not provided, we cannot manufacture or release the vaccine.”

“Greater demand pressures on inputs from new market entrants will make it harder, not easier, to manufacture Covid-19 vaccines in the near term.”

Pfizer argued waiving patents “may invite copycat medicines from suppliers that lack the knowhow to manufacture vaccines safely”, which could expose patients to “unsafe products” and could “potentially undermine public confidence in vaccine safety”.


Four Seasons CEO Sees Airbnb as Formidable Force in Luxury Space

Four Seasons isn’t taking Airbnb’s push into high-end lodging lightly.

“I would be naive to say that we aren’t being mindful of the Airbnb effect,” Four Seasons Hotels and Resorts Chief Executive Officer Allen Smith said in an interview about the Toronto-based company’s history and future outlook. “It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.”

The five-star hotel chain created six decades ago by Isadore Sharp continues to expand worldwide while working to preserve its top-tier reputation in an industry increasingly driven by millennial expectations and tastes. The company, jointly controlled by Microsoft Corp. co-founder Bill Gates and Saudi Prince Alwaleed Bin Talal, has introduced a mobile app that will include a chat function and plans a guest recognition program to bolster loyalty. In an era where plush bathrobes and free high-end toiletries are standard, the focus must be on refining guest service and staying on top of emerging trends, including the rapid ascent of digital disrupters, according to Smith.

“If you don’t, the risk is that the relevance of your brand diminishes over time regardless of what a great company this is,” Smith said last week from the restaurant at the closely held company’s Four Seasons hotel in Toronto.

Bottom of Form

Smith’s comments are a departure from the party line typically espoused by upscale hotels — that Airbnb Inc. opens up a new market but doesn’t compete directly with them. The San Francisco-based firm moved closer to becoming a full-service global travel company in February when it bought Montreal-based Luxury Retreats, a manager of high-end rentals and services, in a deal valued at $300 million. It marked the home-sharing service’s biggest …

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